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Why Handmade Matters: The Power of Supporting Small Businesses This Holiday Season

As the weather cools and the leaves start to change, there's a shift that happens within all of us. Fall becomes a time to slow down, reflect, and find warmth in the comfort of our homes and communities. It’s also a season where we’re drawn to thoughtful purchases—gifts, home goods, and wellness products that bring an extra sense of care and quality into our lives. That’s why supporting small, handmade businesses during this season is so meaningful.

Here at Careha + Co., I’m passionate about creating products that are not only made with natural ingredients but also with an intention to nurture and uplift. Whether you’re browsing for fall essentials or preparing for holiday gift-giving, here’s why handmade matters more than ever this season.

1. Handmade Products Offer Unique Quality

There’s something special about handmade products that mass-produced items can’t match—the time, care, and thought that go into creating each piece. When you purchase handmade items, you're getting more than just a product; you're receiving something created with love and attention to detail. Simply put, handmade products offer a higher level of quality because they are made with purpose.

2. Supporting Small Businesses Empowers Communities

When you choose to shop from small, handmade businesses, you’re not just making a purchase—you’re supporting someone’s dream. Your support allows artisans and makers to continue doing what they love, which has a ripple effect across their local communities.

At Careha + Co., every sale directly supports my family. As a single mother to two amazing children and a midwifery apprentice nearing the end of my journey, this business is not only my passion but also a crucial part of our livelihood. Once I’m licensed, Careha + Co. will continue to supplement my midwifery income, allowing me to keep crafting high-quality products with the same care and attention to detail.

3. Handmade Goods Have a Story

Every handmade item comes with a story, a journey that starts in the mind of a maker and ends in your home. When I create my products, I wasn’t just creating for the sake of it—I wanted to make something that would truly help mothers and babies. These products were born from my own experiences and the needs of the customers I serve.

Handmade goods often carry the heart and soul of the maker, turning something as simple as a salve or a necklace into a meaningful part of your day. When you buy handmade, you’re getting a product with a rich history and a unique purpose.

4. Eco-Friendly and Sustainable Choices

One of the beautiful things about handmade products is that they are often more eco-friendly and sustainable. At Careha + Co., I prioritize natural ingredients and sustainable packaging. Not only does this reduce environmental waste, but it also means that you, the customer, are making a conscious choice to support the planet.

In a world full of disposable goods and fast fashion, handmade products offer a refreshing alternative. By choosing handmade, you’re making a small but powerful statement that sustainability matters.

5. Personal Connection and Customer Care

When you shop from a small business, you’re not just another order number. Every customer is seen, valued, and appreciated. I personally handle each order, ensuring that it’s packed with care. 

Small businesses can offer a level of personalization and connection that big corporations simply can’t. Whether it’s through a handwritten note in your order or custom packaging, every customer interaction feels personal because it truly is. That’s the magic of handmade.

As we move through this holiday season, I encourage you to reflect on the importance of supporting small businesses. By choosing handmade products, you’re not just investing in something beautiful and unique—you’re also supporting real people, real communities, and a more sustainable way of life. Whether it’s a simmer pot to fill your home with cozy scents or a wellness product made with care, every purchase makes a difference.

Thank you for continuing to support Careha + Co. and other small businesses this season. Your choice to shop handmade means the world to us.

Happy shopping,
Carley



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